ZONON is Seoul-based clothing brand founded in 2020.
Based on playful and elaborate tailoring, mixing with texture and prints, ZONON embodies liberty for its customers who have subtle aesthetic of their own.
Having studied fashion design in Antwerp and Florence, Yunjin Cho, the designer focuses on cultural and generational conflicts and how those influence beauty and aesthetic.
With her affectionate look at the twisted and rebelious souls of subculture, she draws images of unfamiliar yet realistic characters into the brand's clothing each season.
AUTUMN WINTER 21 COLLECTION