'SEOP' is an alternative fashion brand that combines Korean sentiment and Italian sensibility.

It focuses on creating chic, feminine, and classy outfits by modern-sensuous line.

SEOP is a classy and unique piece executed with high-quality material, by the best ateliers with skilled pattern makers.

SEOP is made for a confident and independent fashion-loving woman and it makes day-wear and evening-wear to make them stand out.

Designer, Kyung-seop Shin graduated from Domus Academy of Milan in the year of 2006 and worked as a Womenswear designer for 4 years in Milan.

He worked with Alessandro De Benedetti who has his own sophisticated woman's wear line, he also collaborated with Carlo Pignatelli for the couture wedding line 'Opera'.

After returning back to Korea in 2010, he worked for Doii Paris as a designer for 2 years and accumulated experience for launching his own line.

Kyung-seop Shin was chosen by Korea Fashion Association and participated Who’s next Paris.

He presented his first collection ‘Rose in December’.


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