PROJECT WAVE was established in August 2021 by designer Aurum Kim, with the vision of evolving beyond a youthful casual foundation into a more refined and contemporary identity. Rooted in a pursuit of maturity and modern sensibility, the brand presents a distinct balance of urban minimalism and understated edge.
The brand is defined by structured silhouettes, utilitarian details, and a restrained palette of neutral and muted tones, creating a sharp yet wearable aesthetic.
Drawing inspiration from architectural forms, everyday objects, and the natural contours of the female body, each collection reflects a balance between strength and fluidity, forming a clean and confident visual language.
PROJECT WAVE delivers pieces that feel effortless yet intentional, combining functionality with a sleek, contemporary attitude that resonates with modern lifestyles.
The collections emphasize refined and self-assured femininity, designed for women who express individuality through quiet strength, while the brand continues to evolve with a focus on sophistication and elevated everyday wear.
DESIGNER. Areum KIM
The designer’s journey into fashion began not through formal education, but from an instinctive passion for clothing and visual expression. This unconventional path has shaped an intuitive and unrestrained perspective, forming a distinct and personal design language.
Inspired by architectural lines, urban textures, and the natural silhouette of the human body, Aurum Kim transforms everyday observations into designs that feel both grounded and refined. This approach results in collections that balance softness and structure with a sense of minimalism and attitude, creating a subtle yet distinctive aesthetic.
Through PROJECT WAVE, the designer expresses the inner confidence and modern chicness of women, creating garments that feel powerful yet effortless while reflecting a contemporary femininity defined by clarity, precision, and presence.
STOCKISTS
FRANKIE SHOP (U.S.A)
SOURCE UNKNOWN (U.S.A)
LEFORM (RUSSIA)
THE ROOM ANTWERP (BELGIUM)
and more
