JUNGSU J. CHOI studied at Parsons School of Design in New York and spent several years diversifying himself through his work in the fashion industry, ready-to-wear and high-end brands, womenswear, and menswear in New York.
He directed the first JCHOI menswear fashion show in Boston Fashion Week 2014.
He launched his first own-brand JCHOI came back to Seoul in 2016.
JCHOI rejects standardized trends and makes each garment through a unique design process and philosophy.
JCHOI reinterprets inspirations coming from various sources such as architectures, paintings, and products with its own geometric insight.
We design and make us with analyses, deconstructing, and reinterpretation.
No excessive and oversimplification, we are standing between everyday life and high end.