“Repetition in our life is a process of accumulation.
The subtle differences that derive from the accumulated archive define us.”


A natural item that could be permeated through a customer's life.

Low-key luxury aesthetic via unconventional design from a zeitgeist.

An item that represents the customer’s value and attitude toward life, not just a trend consumed in a moment.

Brand Bio

AYSE’s values are inscribed in a true sense of modernity and purpose :

Authenticity rhymes with clarity of design; calm elegance aligns with gentle formality ;

Comfort is balanced by sensitive sophistication.

AYSE also pursues flexible minimalism with flawlessly calculated patterns, precise craftsmanship, and systematic repetition.

AYSE has brought unexpected shapes with smart details, versatility, and a new luxury with the contemporary price point.

Trends may come and go - what stays is personal style.

Timeless yet rooted at the moment, AYSE’s collections provide real bags for an elegant, effortless yet functional way of styling.

Pure silhouettes are beautifully cut and impeccably constructed. Long-lasting, high-quality bag staples are designed to enhance their wearer's individuality and convey a relaxed simplicity, elevated and tinged with a sensitive, sophisticated edge.

Duo Designer : Minji Jung & Taekeun Nam

AYSE was founded in 2020 by Minji(MJ) Jung(Creative Director & CO-Founder) and Taekeun(TK) Nam (CEO & Co-Founder).

MJ Jung was an aspiring student of Fine Art from a young age, and attended colleges in Interior Design and Visual Communication Design majors, which informed her first memories and inspirations in terms of design.
The duo met in NYC when they were both college students. MJ studied Accessory Design major at FIT, while TK was into Accounting major at CUNY Baruch.

After a few years at Madewell, Schwartz & Benjamin, and Proenza Schouler for MJ, and many experiences and projects for TK, they fulfilled their dream by launching their own design studio, 474WARREN Lab.

Then MJ and TK decided to change gears and turn their energy towards the brand AYSE, a collection of extraordinary handbags and lifestyle items.


Veri Shop (LA, US)

Fashwire (NYC, US)



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