ASIHA is a designer brand launched in 2016 by designer Song Jae-seok.

Neo Oriental is a brand identity that is reinterpreting the oriental design elements, each season has a different concept.

Especially, the beautifully embroidered large embroidery that crosses the line of the costume which is a symbol of ASIHA, and the elements of the mysterious land of the East are uniquely witty.

ASIHA's unique style cannot be seen anywhere else.


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